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CF Appreciation Program


The CF Appreciation Program was created to offer a variety of discounts to Canadian military personnel and their families in recognition of their sacrifices and dedication.  

Local and national businesses can become official partners by offering an exclusive discount to the Canadian Armed Forces community. Your discount is displayed alongside your logo and details on the official CF Appreciation website and app, for all to see and discover.

The CF Appreciation program was recently handed down from CFMWS Ottawa Headquarters, to the local level. This change was made to ensure the needs of our partners are being met.

Since, we’ve implemented a few new features, including:

  • CF Brand Ambassador
    From regular check-ins, to updating your discount, our dedicated brand ambassadors will ensure your needs are being met. They’re your direct line of contact to the program and want to see you succeed!
  • Base Wide Promotions
    Marketing channels on base will be utilized to create awareness of the CF Appreciation program. From newspaper ads to the TV screens at the gym, we’re putting in the work to ensure the success of the program.
  • Tiered Program
    We understand that every business has different needs. We created a tiered program that offers additional ways to promote your discount to CAF members. See the table below for a list of available packages.
  • Dedicated Base Page
    Members can now easily browse through local discounts close to your home base, on one convenient page. To see a list of discounts available in your area visit cfappreciationborden.ca or cfappreciationtoronto.ca

Tiered Packages

Logo, profile, and discount displayed on www.CFappreciation.ca
Company name and discount listed in Tribute, a CF Appreciation magazine discount guide book, released yearly. ($25 value)
CF Appreciation window decal and table talker to inform patrons of your program participation and discount.
Access to military community with $146 million dollars of disposable income
New partnership announcement on the electronic screens located at the Buell Gym (1000+ impressions / day) ($50 value)
New partner announcement on the Borden Citizen Facebook page including logo, discount. GTA Businesses receive an announcement poster, displayed at Toronto Garrison
Big Box ad on Borden Citizen website for 2 month period ($220 value)
Three business card sized colour ads in the Borden Citizen newspaper. ($381.48 value)
Banner ad rotation on Borden Citizen website for 1 month ($139 value)
One page editorial in Tribute Magazine. Includes a professionally written article, photography, and design of your layout ($1150 value )

Contact a brand ambassador for pricing on the various packages.

Interested in becoming a partner?

Fill out the form below to get started!

Are you interested in providing a discount that is exclusive to the CAF community?