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CF Appreciation Program

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The CF Appreciation Program was created to offer a variety of discounts to Canadian military personnel and their families in recognition of their sacrifices and dedication.  

Local and national businesses can become official partners by offering an exclusive discount to the Canadian Armed Forces community. Your discount is displayed alongside your logo and details on the official CF Appreciation website and app, for all to see and discover.

The CF Appreciation program was handed down from CFMWS Ottawa Headquarters, to the local level at CFB Borden. This change was made to ensure the needs of our partners are being met.

Since, we’ve implemented a few new features, including:

  • CF Brand Ambassador
    From regular check-ins, to updating your discount, our dedicated brand ambassadors will ensure your needs are being met. They’re your direct line of contact to the program and want to see you succeed!
  • Base Wide Promotions
    Marketing channels on base will be utilized to create awareness of the CF Appreciation program. From newspaper ads to the TV screens at the gym, we’re putting in the work to ensure the success of the program.
  • Dedicated Base Page
    Members can now easily browse through local discounts close to your home base, on one convenient page. To see a list of discounts available in your area visit cfappreciationborden.ca or cfappreciationtoronto.ca

Pricing

CF Appreciation Memberships are very affordable at the low cost of $99 / year. This gives you your own dedicated listing on www.cfappreciation.ca for all to discover.

The option to add a digital blitz package (+ $249) is available to help make members at CFB Borden aware of your generous discount. The package includes:

  • New partnership announcement on the CFB Borden screenscape located at the Buell Gym (2 week period / 1000 impressions a day).
  • New partnership on the Borden Citizen Facebook page and Instagram stories (1750 audience size)
  • Big box ad on the Borden Citizen Website for 1 month. Includes design of big box ad
  • BONUS for 2021 Memberships – All new CF Appreciation memberships / renewals who add a digital blitz package receive TWO FREE newsletter advertisements (value of $200)

Contact timothy.loyal@forces.gc.ca with any questions

Interested in becoming a partner?

Fill out the form below to get started!

Are you interested in providing a discount that is exclusive to the CAF community?
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