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    Citoyen Borden Citizen Advertising

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    The Borden Citizen began as a print publication and continued that way for over 70 years before moving to a digital format in 2020. This exciting new avenue offers more advantages than just one single placement in print. Cross-platform reach, pages, posts and social content work together to embrace our moto of ‘Connecting communities’. 

    The Citoyen Borden Citizen is your direct link to more than 5,400 Canadian Armed Forces members, their families, and civilians located at CFB Borden, one of the largest training bases in the Canadian Armed Forces. There are also up to 20,000 members training here at any given time. 

    Website Advertising

    Big Box Ads – Display your brand on the side bar of our landing page. Minimum one-month display period, that can start anytime and run for 30 consecutive days. 

    • Ad size – 350 x 250 px, 221 DPI, RGB
    • Booking Deadline – Week prior to month start. Mid month runs available (depending on availability)
    • Limited to 6 Big Box ads running per month. Don’t miss out on this exclusive opportunity

    Contact timothy.loyal@forces.gc.ca to book, and for pricing.

    Leaderboard adsPremium advertising position on our website. Your ad will be displayed at the very top of every page on our site. Repetition is the key to successful advertising. Your ad will be located at the top of each page the reader clicks on, whether reading an article or browsing our unique content, your brand will be prominently featured.

    • Ad size – 728 x 90 px, 221 DPI, RGB
    • Booking Deadline – Week prior to month start. Mid month runs available (depending on availability)
    • Limited to 5 banner ads running per month. Don’t miss out on this exclusive opportunity

    Contact timothy.loyal@forces.gc.ca for pricing and booking inquiries.

    Newsletter Advertising

    Newsletter Banner Ad – Land directly in the inbox of members at CFB Borden and the local communities. Sent weekly every Friday, newsletter banner ads are a great alternative to our exclusive web ads. Discounts can be made for multi-week purchases. Top, middle and bottom positions available.

    • Ad size – 1200 x 375 px, 221 DPI, RGB
    • Booking Deadline – Tuesday before Friday Publishing Date.
    • Limited to 1 top banner, 1 bottom banner and 4 middle banners.

    Contact timothy.loyal@forces.gc.ca for pricing and booking inquiries

    Newsletter Supporter

    Brand sponsorship is one of the most powerful marketing tools you can provide for your business. 
    Build positive brand awareness by gaining visibility with your target audience, increasing your brand exposure and becoming a trusted brand to customers, all while increasing revenue. 
     
    Starting at $60 per month, your company logo can be highlighted as a ‘CFB Borden Supporter’ in our weekly e-newsletter, including a direct link to your website. 

    Contact timothy.loyal@forces.gc.ca for more pricing and booking inquiries

    Looking for a sample newsletter? Subscribe here, or check out past issues here.

    Have a discount offered exclusively to military members and their family? Join the CF Appreciation program to reach them!


    The Citoyen Borden Citizen has been serving military members since 1948

    The Citoyen Borden Citizen reaches a unique audience at CFB Borden. As the sole newspaper in the community, we serve up to 20,000 military
    students who train at CFB Borden each year as well as their family members and the local communities.

    Many of these students and their families are new to the area; they are looking for services and businesses to meet their daily needs as they get to now our region. With the Citizen delivered to their door, they rely on us to help them settle into the community. As an advertiser in our paper, your business would be part of their first exposure to this area.

    A large percentage of our readers fall in the 25-34 age group, with 60% making a higher than average income. There is 100% employment with military members, many of them with a good deal of disposable income. Annual salaries for military and civilian Department of National Defence employees working on the base total approximately $142 million.

    The Citoyen Borden Citizen is considered a tool for the Base Commander to reach the troops, provide updated news and to educate surrounding townships about CFB Borden. Your advertising message will be viewed and read by a captive and allegiant audience.

    The Citoyen Borden Citizen is a fantastic opportunity for advertisers who would like to connect to our Canadian Armed Forces community, and take
    advantage of this unique market.


    Le Citoyen Borden Citizen est au service des militaires depuis 1948.

    Le Citoyen Borden Citizen rejoint un lectorat unique à la BFC Borden. Comme il s’agit du seul journal de la communauté, nous servons jusqu’à 20 000 stagiaires militaires qui suivent des cours à la BFC Borden chaque année, de même que les membres de leurs familles et les communautés locales.

    Beaucoup de ces stagiaires et de leurs familles sont nouveaux dans la région. Ils sont donc à la recherche de services et d’entreprises qui seront en mesure de satisfaire leurs besoins quotidiens tout en apprenant à découvrir la région. Comme le Citoyen Borden Citizen est livré directement à leur porte, ces personnes comptent sur nous pour les aider à s’établir dans la communauté. À titre d’annonceur dans notre journal, votre entreprise ferait partie de leurs premiers contacts avec cette région.

    Un grand pourcentage de nos lecteurs sont âgés de 25 à 34 ans, et 60 % d’entre eux ont un revenu plus élevé que ceux de la moyenne des gens. Le taux d’emploi chez les militaires est de 100 %, et bon nombre d’entre eux ont un revenu disponible qui leur donne les moyens de consommer. La rémunération annuelle des militaires et des employés civils du ministère de la Défense nationale qui exercent des fonctions dans la Base totalise environ 142 millions de dollars.

    Le Citoyen Borden Citizen constitue un outil pour le commandant de la Base afin de communiquer avec les troupes, de fournir des nouvelles à jour et de faire connaître la BFC Borden aux cantons avoisinants. Votre message publicitaire sera vu et lu par des lecteurs captifs et fidèles. Le Citoyen Borden Citizen représente une occasion fantastique pour les annonceurs qui souhaitent se faire